One of my favorite projects and an evolving line, YOYO Lip Gloss is fun, hip, fashionable and timeless brand that lives up to its catchy “Never at a loss for your gloss” slogan. Branding for YOYO lip gloss included logo design, website, and print and online marketing materials. Product design included custom illustrations and unique packaging and retail displays. The close relationships I built with the sales teams allows me form invaluable connections with retailers such as Walmart, Target, Walgreens, CVS, Staples, Office Depot and 5 Below. YOYO lip gloss is now a tween favorite and continues to reinvent itself in an evolving market.