A 50’s themed restaurant at the heart of Harold square in New York City, The Harold needed a rebrand that would inject new life into a classic establishment. Branding for the Harold included logo design, which was reconstructed as a light up sign that hangs above the entrance, menu redesign, and web design. The fashionable restaurant’s interior features 50s hats along the perimeter, to ensure a cohesive look and feel, I pulled the hats into the logo. The result? Re-vitalized timelessness.