Recognizing the need for cohesive branding across the line, I worked with design, copy, and photography teams to give the Mine to Love Doll line a newly personalized look and feel that could succeed in an increasingly competitive market. To ensure a unique experience for each user, I worked with a copy team to create innovative brand messaging for the line as a whole and individual product write ups for each doll. I directed packaging engineers to create a unique dyeline that resembles a high chair for the dolls to sit in. Finally, I collaborated with the product and lifestyle photography teams to bring the line to life in a new and exciting way.