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Presented to me as a “from the ground up” project, The Fishscale Brewery adventure allowed me to do what I truly love – take a project from “I have an idea!” to “I have a successful brand!” Executing this successfully required a playful logo that illustrated the family-friendly atmosphere, a welcoming atmosphere for the restaurant’s beer garden, and memorable wall and window displays to set the establish apart from its’ competition. Environmental design included wall murals as well as a rustic, yet hip, interior design vibe throughout the venue. Custom apparel with punny slogans were designed both for staff as well as souvenirs. The Fishscale has been praised in a number of publications for its fun and unique atmosphere, as well as its great food.