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No stranger to the craft industry, Melissa & Doug realized the need to move from a house of brands to a branded house and employed me to bring their vast assortment of craft products for kids under one name – Created by Me. Rebranding this line required new photography, logo design, and brand assets, including a subtle yet useful pattern, to hold the core elements across the line together while allowing for expansion as the line grows over time.

Before
After
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